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Oct 16, 2026 · Field Notes We measured 25 plaintiff-firm homepages. The median weighed 2.2 MB on a phone. Read the scorecard

The objective

Absolute market DOMINATION.

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Software and marketing for law firms · since 2008

Own your growth infrastructure.

We build the website that wins the search, the intake that answers the lead, and the practice software the matter lands in. One system, from first search to signed case. Built for the firm. Owned by the firm.

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Field data · 100 / 100 / 100 / 100 · real users

pagespeed insights — real-user field data — sep 2, 2026
PageSpeed Insights report for the proving environment's site, captured September 2, 2026: Core Web Vitals assessment passed on real-user data for both mobile and desktop, with Lighthouse scores of 100 for performance, accessibility, best practices, and SEO.
source: google pagespeed insights · chrome ux report window: latest 28 days captured: sep 2, 2026 property: proving environment · origin

Custom software for law, medical and finance firms since 2008, built on owned Astro and Cloudflare infrastructure and integrated with Docket, the practice management system we wrote with a working New York firm.

Real-user field data from the proving environment, captured Sep 2, 2026. See the full before and after record.

The proving environment · same firm, same market

Same firm. Same market. Rebuilt.

Lighthouse performance, six global regions

91–98, was 42–53.

Same site, before and after the platform rebuild.

Ranking keywords

2,000+, was ~60.

Archived five-month chart; tracking source and threshold unverified.

Avg. engagement per active user

4m 30s, was 1m 08s.

Archived GA4 panels; audience segments and comparability unverified.

Measured on the proving environment: same firm, same market, before and after the rebuild. The technical record

The problem

Your growth system is fragmented by design.

Most law firms pay separate vendors for a website, SEO, content, call tracking, analytics, intake advice, and practice management. Each vendor reports on its own activity. Nobody owns the full path from search to retained matter, and the firm rarely owns the underlying system.

Wolfe replaces that patchwork with one architecture, one operating model, and one accountable team.

Seven invoices. Seven dashboards. No one accountable for the path from search to retained matter—and the firm rarely owns any of it.

you called · it’s handled

“So who’s actually accountable for the whole path?”

One team. One system. One number to call.

From the first search to the signed case, Wolfe owns the outcome—not a slice of the reporting. Search, site, attribution, and intake answer to the same people, so when something breaks there is no vendor to point at. There’s us.

The objective

Your market signs a finite number of cases. The firm with the strongest infrastructure takes a disproportionate share.

And the advantage compounds. We do not build websites to keep up with your competitors. We build systems to take their cases.

Them

2003

WordPress—the software under most law-firm websites—was released May 27, 2003. Your competitors are competing on technology old enough to vote, held together with page builders, plugin chains, and annual "redesigns."

  • rented cms · the vendor holds the keys
  • plugin chains · every fix adds weight
  • third-party trackers · the data leaves
  • lighthouse 42–53 · and falling

You

Now

Static-first pages served from the network edge, AI-instrumented intake, and first-party attribution down to the search that produced the case—the stack that replaced 2003, owned by your firm.

  • owned code · your repository, your keys
  • edge delivery · lighthouse 91–98, enforced per deploy
  • ai-assisted intake · docket, in production today
  • first-party records · the data stays and compounds

the herd maintains 2003 · the wolves take the market · see what happens when a firm gets off the dead tech →

The system

From first search to signed case.

Five layers on one data spine—and the return path that turns outcomes back into demand. Every layer is software we wrote, not a tool we resell.

  1. 01

    Demand

    Search, content, local visibility, and campaigns.

    how cases find you

  2. 02

    Experience

    Fast, owned websites built around legal decision journeys.

    what they see when they look

  3. 03

    Attribution

    First-party visibility into calls, forms, sources, and content clusters.

    who called, and from where

  4. 04

    Intake

    Qualification, response, consultation, and retention in Docket.

    from first call to signed case

  5. 05

    Intelligence

    Downstream outcomes returned to marketing and operations.

    what each case was worth

Outcomes return to demand. That loop is the product.

Two products

One architecture. Two levels of engagement.

We take on a small number of firms and build each one properly. That is why there are two offers and not ten.

Product A

Wolfe Growth Platform

Owned website, search, content, intake, attribution, and ongoing growth operations. Replaces the fragmented web/SEO stack with infrastructure the firm owns.

  • web
  • search
  • content
  • intake
  • attribution
  • operations

Engagements begin at $20,000/month.

Explore the Growth Platform

Product B — Integrated

Wolfe Legal Growth OS

The Growth Platform plus Docket practice management and document production built for lawyers (in pilot), creating a closed feedback loop from acquisition to retained matter.

  • web
  • search
  • content
  • intake
  • attribution
  • operations
  • docket practice management
  • document production (pilot)
  • closed loop

Typically $35,000–$50,000/month.

Explore the Legal Growth OS

Start with the problem in front of you

The service you need is one layer of the system you should own.

Search, marketing, and the website are valid starting points. Each page below answers that buying decision plainly—then shows where the decision connects to attribution, intake, and retained matters.

01 Law firm SEO Build qualified search demand, then measure it past rankings and leads to the matters the firm retains. 02 Law firm marketing agency Compare the normal retainer model with firm-owned infrastructure and one accountable operating team. 03 Law firm web design Replace the rented redesign cycle with an owned Astro/Cloudflare platform built for search, conversion, and attribution.

Ownership

Built for the firm. Owned by the firm.

When the engagement is measured in retained matters, the firm should hold the assets that produce them. Everything Wolfe builds is designed to be owned, audited, and—if it ever came to it—operated without us. It is how we have built software for professional firms since 2008.

  1. Source code and deployment access
  2. Portable content and structured data
  3. First-party lead and attribution records
  4. Documented operating workflows
  5. Transparent integrations
  6. No proprietary hostage architecture

Proof

The architecture is already running.

The proving environment for the Legal Growth Operating System is a working New York firm: owned Astro/Cloudflare infrastructure, a governed content corpus, first-party attribution, and an instrumented path toward the full intake feedback loop. The case study separates what is shipped today from what is on the roadmap—because proof should be defensible, not decorative.

Read the case study See the technical SEO record
fig. 01readiness.scan · jtnylaw.com · October 18, 2026
84/100jtnylaw.com · the reference build
  1. 20/20JavaScript weight34 KB across 2 files
  2. 5/5Render-blocking scripts0
  3. 10/10Modern image formats100% AVIF or WebP (27 AVIF, 0 WebP, 0 JPEG/PNG/GIF)
  4. 15/15Structured data depth19 types, 189 properties, includes a legal-service type
  5. 10/10llms.txtPresent, with llms-full.txt
  6. 0/10Markdown copy of the pageNot found
  7. 4/10Content Security PolicyPresent, but does not restrict scripts
  8. 10/10Static asset cachingpublic, max-age=2678400, s-maxage=60, stale-while-revalidate=60
  9. 7/7Third-party trackingNo known third-party trackers
  10. 3/3AI crawler accessNot blocked in robots.txt
The same ten checks the free scan runs on any homepage, run on the site we built and operate, on October 18, 2026. One partial and one fail are shown as they were measured; nothing is hidden. Wolfe Services readiness scan, October 18, 2026; rubric on /law-firm-seo-checker/.

Practice areas

One architecture, configured to your practice.

Intake logic, acquisition economics, and decision journeys differ by practice. The system is configured for each—the architecture underneath stays the same.

Personal injury DUI & criminal defense Divorce & family law Bankruptcy Employment law

five practice configurations · one owned architecture · see how each is configured →

the market, from above — brooklyn bridge and the east river, april 1909

From the field notes

The work, with the evidence.

Read the notebook →

Find the structural constraint before buying more traffic.

Request a private Architecture Review of your website, search, attribution, vendors, and intake system. We work with a small number of firms at a time.

The review is done by the people who would lead the work. meet the team Request an Architecture Review